A favicon is sometimes referred to as a bookmark icon, shortcut icon, favorite icon or website icon. In most modern web browsers you will see the favicon displayed in the browser’s address bar next to the url of the Web site you are visiting. On this blog site you should see a red “ST” logo in the address bar of your browser window, similar to what you see highlighted in the graphic above.
Most browsers that support the display of favicons will also show the icon next to entries in your bookmarks or favorites lists. If you are using a browser which offers tabbed browsing, you will typically also see the favicon shown in each tab next to the web page title.
There are two very good reasons to be sure your Web site includes a favicon.
- It makes your Web site user friendly
If your browser supports the display of favicons then you already know this to be true. The favicon makes it much easier to recognize a particular Web site you may be looking for in your tabs, bookmarks or favorites lists.
- Establishing and reinforcing brand/organization identity
Statistics vary but most agree that it takes some repetition before people will remember your company or organizations visual identity. Use of the favicon is an effective means of building on that recognition.
Those seem like two compelling reasons to be sure that your Web site offers a favicon to its visitors. Your Web site developer should be able to install a favicon for you. If you need help you can of also look to SteadmanTech for help with this and any other web development needs.